All of the health care facilities you've been to or heard of have a Facebook page.
Not only should the digital boom be praised, but so should the individuals who are encouraging healthcare brands to find better ways of communicating with their patients.
41% of participants stated that social media affects their decision of a hospital or physician.
Believe it or not, Facebook is a wonderful thing for the whole health industry. If you want to spend less money and get a higher return on investment than traditional marketing tactics, Facebook advertising may be the ideal option. According to Healthcare Insight's 2017 State of Healthcare Content Marketing Report, around 75% of healthcare marketers use social media advertising techniques.
Two out of every four people have a Facebook account, and 'that's a lot of patients - consider the opportunities and connections.
Every month, 2.6 billion people use Facebook. Consider the incredible opportunities to advance as a health professional. For someone seeking for a large audience, Facebook is a dream come true.
Why is Facebook the preferred marketing channel for the healthcare industry?
There are around 200 social networking websites, with some users not even recognizing the identities of 190 of them. Luckily, it is a selection of well-known social media sites that are vital for healthcare marketing.
Facebook, the undisputed leader of the social media field, with around 700 million monthly active members. Indeed, it's wonderful, but more importantly than its size. Those seeking healthcare information and support are increasingly turning to Facebook.
Many avenues for growing your healthcare practise are developing in this technologically sophisticated era.
Yet, if your medical institution does not take full use of the strong social media platforms, you will lag behind in the race that all of your rivals are running.
Facebook advertising may be quite beneficial to your medical practise.
It is more than just a popular social networking platform that offers full-service marketing.
Yet, it is also the largest advertising platform for businesses.
You have the chance to increase patient retention by using Facebook as your primary marketing channel.
Furthermore, if you apply the correct advertising methods, you may convert more users into patients.
In an increasingly competitive market, all healthcare centres are upping their marketing efforts. And you will require assistance at some time.
Here are some additional reasons why you should consider Facebook advertising for your healthcare business.
When you think about it, Facebook is one of the most popular social networking sites. Most marketing firms also recommend it if you want to optimise your budget and time commitments.
Facebook develops loyalty, improves company reputation, boosts traffic, and provides a platform for you to communicate with your followers. For most professions, a properly and sufficiently designed Facebook presence generates patients, prospects, and recommendations.
Some statistics
· User spends 58.5 minutes on Facebook.
· Facebook reaches 60% of all internet users worldwide.
· According to the Pew Research Centre, Facebook is still one of the most popular social media networks among adults, next only to YouTube.
· Statista estimates that by 2023, there will be 4.89 billion more active users on social media channels.
· Mobile users account for 93% of Facebook ad income, desktop users produce only 6% of advertising income.
· 74% of Facebook users have salary for high income users, Facebook has surpassed LinkedIn as their preferred social networking platform.
· According to Social Media Today, videos shared on Facebook reach a larger audience, outperforming picture postings by 135%.
· According to the data, 84% of patients trust other patients’ evaluations as much as they trust personal advice. As a result, if you have a concrete review management strategy, it might be useful in attracting patients’ attention.
According to Mediabistro, over 40% of patients were substantially impacted by information obtained through social media sites. They follow internet tips and address their health issues accordingly.
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