SOCIAL MEDIA & PERFORMANCE MARKETING
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SOCIAL MEDIA​
In 2021, global social media advertising spending stood at around 116 billion U.S dollars.The source projected that this figure would more than double and exceed an all time high of 262 billion by 2028.
UK in 2023:
At the start of 2023, the UK had 66.11 million internet users, with internet penetration at 97.8%
In January 2023, the UK had 57.10 million social media users, accounting for 84.4% of total population.
In early 2023, there were 87.66 million active cellular mobile connections in the UK, representing 129.6% of the total population.
While there are several variations in social media usage and accessibility, certain platforms control among users and advertisers alike. Facebook, Youtube and Instagram were the most popular social networks worldwide in 2022.
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Which Social Media Sites Are The Most Effective For Your Brand?
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The diversity of social media sites gives brands a great advantage in terms of advertising and promotion. However, before entering the social media platform, brands need to determine the target audience they want to address and use the social media platform that this target audience most prefers. Not every brand has to be on every social media platform. Spending their limited budget and time on the right social media platform will provide positive returns to brands.
Then, let's look at the platforms and styles that are widely used in social media, as well as how these accounts are managed.
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Facebook has become an indispensable social media platform for brands' marketing strategies, with approximately 2 billion active users. With a well-executed strategy, Facebook increases brand awareness and contributes positively to website traffic. You can attract your followers' attention with link shares, videos, gifs, surveys, and photos, and you can create content that reflects your brand's corporate identity. At the same time, Facebook's admin interface provides you with reports about your page. You can see the progress of your page and get an idea of what your next content should be due to these reports.
If your target audience includes Facebook users, don't ignore this social media platform for your business.
Instagram, which has become the most popular image sharing site in the world today, has reached approximately 1 billion users after being acquired by Facebook. Having so many active users, the social media platform creates an indispensable opportunity for your brand in marketing and advertising if you use it correctly.
On Instagram, where visuality is at the forefront, you can make your posts original and entertaining. Thus, you increase the rate of shares and the number of followers of your page. Social media users always want to see original and different content. You can organize contests to attract users to your page or keep your communication fresh with questions and answers.
TWITTER​
Twitter, which first emerged in our lives in 2006, now has approximately 321 million users. Twitter allows users to closely follow the objectives as well as freely share their thoughts or any event that occurs to them at the time. Twitter accounts are used for more than just personal reasons. On Twitter, brands, businesses, and popular accounts can reach a large audience. Twitter allows you to communicate with people from all over the world and expand your connections. If you use Twitter to promote your brand, don't forget to share frequently and adhere to the hashtag strategy.
​LINKED IN
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Each social media account has its own unique features. LinkedIn is a social network that can help you strengthen your business connection. You can fill your profile with the information that should be on your CV and connect with people from your business world thanks to LinkedIn. You can be instantly informed about the current information about professional companies and the business world, and you will have an excellent opportunity to reach your potential customers.
At the same time, you can use your LinkedIn account as social media platforms and share actively. The article, photo or video you publish will make you more active on this platform and make you visible.